Following the shock closure of title sponsor Proppa.com’s business earlier this week team principle Steve Turner has confirmed that existing sponsor Boost Drinks has agreed to increase their involvement with the team and take over as title sponsor for the remainder of the season. The team will now be known as BOOST ENERGY KTM.
Steve Turner stated “It was a funny couple of days, on Sunday we took our first British Championship win and on Monday we found out our title sponsor had gone into liquidation. These are really tough times and Proppa.com has, like many other businesses suffered from cashflow issues as a result of an ongoing downturn in retail sales. The team is grateful that Boost have stepped. They’re a great company with a great brand which fits perfectly in this arena and we are looking forward to delivering the same level of exposure for Boost as we did for Proppa.”
Simon Gray, Managing Director of Boost Drinks commented “We were happy to help out after hearing about the unfortunate circumstances earlier this week. The team continues to deliver great brand awareness for its sponsors and as Title Sponsor we will be looking forward to receiving the lion’s share of the coverage throughout the remainder of the season.”