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Club News

September 25, 2012

Off-Road Experience Days Overwhelming

MCIA Media Day 585

On the 14th and 15th September the ACU along with the AMCA teamed up with members of the MCI Off-Road Group to provide a free Off-Road riding experience.

When the MCI Off-Road Group decided to pool resources to put on a media and public day to showcase off-road sport, no one could have predicted the incredible glow that both days generated. On the first day (14th September), 41 members of the media were buzzing after a day of professional training, demonstrations from pro-riders and a huge choice of bikes. On the second day 100 members of the public, picked on a first come first served basis, were able to enjoy a similar day, trying off-roading for free.

The enthusiasm generated from both days has been overwhelming. A facebook page, set up for those who attended has been buzzing with comments of praise for the event and many people are now determined to buy bikes, even though some had never ridden any sort of motorbike before. Howard Dale, who chairs the Off-Road Group says this was exactly the response they were looking for, ‘It was a real cross-industry effort, where brand rivalries were put aside in order to give the off-road industry the boost it deserves’. A professional photographer was hired for the day and attendees have been uploading them to their own facebook pages, which means news of the event has now reached over 36,000 people.






One Comment


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